Wondering which brands sell authentic Kbeauty products on Amazon? I’ve got you! It’s hard to find a website for Kbeauty shopping that sells a wide variety of brands, has decent shipping, and most importantly, is trustworthy. Amazon is a great place for Kbeauty shopping, but how do you avoid fake products? Check out my list of Kbeauty brands that sell directly on Amazon and see my favorite products below! Disclaimer: This post contains affiliate links.
How to Avoid Fake Kbeauty Products on Amazon
The number one way to avoid fake Kbeauty products on Amazon is to check the seller. Scroll down to where it says “ships from” and “sold by.” Are you looking at a product by Etude? Is the seller listed as Etude? Or is the seller something like “Discount Kbeauty Products Forreal?”
Even if the name sounds legit, I recommend you click on the seller page and scroll down to see their business information. Sometimes a brand will have an official sounding name, but their business information reveals that their real business name is something entirely different. If their business name is the actual cosmetics company OR an authorized distributor of the company, then you’re good.
Beware that when an item sells out from an authorized brand, Amazon may automatically redirect your page to the same item sold by a less reputable company. That means even if you are repurchasing the same product on Amazon, always make sure that the seller is still listed as the Brand, and not some other distributor. Also be careful of any item that looks discounted more than you’ve seen on other websites.
Other ways to check if a seller is legitimate? Go directly to the brand’s website. Some brands, like IUNIK, will have a direct link from their website to their Amazon store.
List of Authentic Kbeauty Brands on Amazon
Here’s my list of Kbeauty brands that I know sell directly on Amazon. Keep reading down below for my recommended products from each line.
As always, I’m sure there are more that I haven’t even touched yet. These are just the ones that I specifically use. And if you’re looking for specific product recs, I’ve got them for you too!
Dear Klairs
Dear Klairs is one of my favorite Kbeauty brands ever. On Amazon, they’re sold by Wishtrend, which also sells the “I’m From” line of beauty products. They use great, science backed ingredients for anti-aging, and many of their products don’t have added dyes or fragrances. I personally love their supple preparation toner and midnight blue youth serum and calming cream.
Etude
Etude’s soon jung line has gone absolutely viral on the internet, and for good reason! It’s full of ceramides and great for soothing and hydrating sensitive skin. They also have some viral makeup products, like their fixing lip tint. The fixing lip tint is resistant to transfer (like on face masks), and when it does eventually fade, it fades so naturally. I highly highly highly recommend it. Their Amazon seller is called “Etude House Official” and the business name is C&C Planet, which is an authorized Amazon distributor for Etude House.
Saturday Skin
Saturday Skin is actually a new-to-me brand, but I got to try them out when they gifted me a skincare package! I have tried their cleansing balm, which works just as well as other cleansing balms on the market. Surprisingly, I actually LOVED their yuzu vitamin C sleeping mask. It’s got a gel texture and is much thinner than other sleeping masks, which I like because then I can layer other masks on top. It also smells like yuzu, which I love.
CosRX
CosRX is a staple in Korean beauty for no frills skincare. Their snail mucin products are great for simple hydration. I also used their BHA products when I was first getting into active ingredients, as they were very gentle.
Laneige
Moving into more high end Korean skincare, Laneige was one of the first Korean brands I tried. I really liked their water bank line for gentle hydration, especially their water sleeping mask. Their lip sleeping masks are also AMAZING during the winter months.
Recently, I tried their cream skin toner, which honestly, I was confused about. It’s a liquid… but then it feels like you’ve put on a cream after it dries on your face. But the more I use it, the more I LOVE it. It’s hydrating but also feels like the moisture is sealed on your face. Honestly, I can go without a cream moisturizer after I use it, so it really does eliminate a whole step in your skincare routine! I bought mine 30% off during Amazon’s Prime Days, which is a GREAT deal. You rarely ever see that kind of discount on Laneige, even during Sephora’s sales.
Sulwhasoo
Another even higher end brand of Kbeauty on Amazon is Sulwhasoo. Like Beauty of Joseon, Sulwhasoo is also all about hanbang, traditional Korean herbal skincare ingredients. Some of their products have a little too much of an herbal scent for me, but one I really love is their overnight sleeping mask. It’s the perfect cream texture for me – not too thick and waxy, and not too thin and watery. My skin feels well moisturized and healthy the next morning!
Peripera, Club Clio, & Goodal
Peripera, Clio, and Goodal are owned by the same parent company, so all its subsidiary brands are sold on Amazon. This is great for trying out all the colors of the viral Peripera velvet lip tint!
More Kbeauty Recommendations
Looking for more kbeauty info? Check out my favorite Kbeauty products at Sephora and favorite Kbeauty products at Ulta!